Our files are the building blocks we use to make digital things. We take these files and create, share, transform, and share them again. But our files have changed a lot over the years. They used to be .txt’s, static, and in black and white.

But now our files are alive, changing, and updating in real time. They’re rich and visual. They exist in multiple places at the same time, and they’re shared across people, apps, and teams– all around the world. Our files are photos, videos, graphics, fonts, code, variables, data, email attachments, links, screenshots, screen recordings, live streams, and so much more.

Our files are the building blocks of our creative work. 

But as our files evolved, the way we organize and find them has stayed the same. And it’s never worked. We have folders, and folders of folders of folders, with random file names and no order. Everything is in a folder, but at the same time, we don’t know what folder anything is in. Files are everywhere– in the cloud, on our phones and computers, in email attachments, Slacks, Figmas, Notion pages, and Google Docs.

We have messy desktops with files named final_final_revision_3, and we lose hours looking for things we know we have somewhere, but just can’t find.

Our files should empower us to make things. But it feels like they’re holding us back.

So we’re building a new way to organize and find all our files, all our stuff, all our creativity. You can put anything in it, from anywhere. It organizes itself to help you make things, create things, and generate things. It makes finding things second nature. And it learns over time, to anticipate what you want, to find what you’re looking for, and even things you weren’t.